20.500.12556/RUL-129079 From words to deeds how do knowledge, effectiveness, and personal relevance link environmental concern and buying behavior? The gap between environmental attitudes and behaviors has been on research agendas for a while. Despite the enormous efforts of all concerned parties to increase consumer engagement in environmental issues, the levels of individual environmental concern are still higher than actual green purchasing. Considering the shortcomings in theory and practice, the purpose of this paper is to examine the link between environmental concern and environmental buying behavior by introducing three mediating variables, namely consumer environmental knowledge, perceived consumer effectiveness, and perceived personal relevance. The hypotheses were tested on a sample of 319 consumers using structural equation modeling. The results show that environmental concern predicts environmental buying behavior. Environmental concern also influences consumer knowledge, perceived consumer effectiveness, and perceived personal relevance, while environmental buying behavior is affected by knowledge and effectiveness. The model testing confirmed a partially mediated model. The findings offer several avenues for public policy makers, academics, and socially responsible companies that find the environment important. consumer consumer behaviour ecology environmental concern environmental buying behavior consumer environmental knowledge perceived consumer effectiveness perceived personal relevance mediation potrošnik vedenje potrošnikov ekologija trajnostni razvoj true false true Angleški jezik Slovenski jezik Članek v reviji 2021-08-26 08:37:51 2021-08-26 08:55:54 2023-08-29 04:32:27 0000-00-00 00:00:00 2023 0 0 Str. 329–353 no. 4 Vol. 35 2023 0000-00-00 Zaloznikova Objavljeno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 339.138 1049-5142 10.1080/10495142.2021.1953671 72028163 From_Words_to_Deeds_How_Do_Knowledge_Effectiveness_and_Personal_Relevance_Link_Environmental_Concern_and_Buying_Behavior.pdf From_Words_to_Deeds_How_Do_Knowledge_Effectiveness_and_Personal_Relevance_Link_Environmental_Concern_and_Buying_Behavior.pdf 1 00E3AD65CCA5FCAF65041E9233493E7F 9f43950ba3061246b8e863078292b35342324d72962d47367ff0557c383967d0 39aff0da-456e-11ee-a605-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=172918 https://www.tandfonline.com/doi/full/10.1080/10495142.2021.1953671 0 a338f7ba-0638-11ec-a523-00155dcfd717 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=146006 Ekonomska fakulteta 0 0 0