20.500.12556/RUL-127775 Digital or innovative understanding "digital literacy - practice - innovative work behavior" chain Digital transformation has put tremendous pressure on employees to innovate with the use of information tech-nology (IT ). This paper explores the extent to which dig-ital literacy and personal innovativeness contribute to individual's innovative work behavior (IWB). To test our hypotheses, we apply double bootstrapping chained mediation analyses paired with relative importance analysis on a dataset collected from employees (N = 167) in a pharmaceutical company. The results showed the existence of a double-mediation chain whereby dig-ital practices and attitude toward digitalized innova-tion mediate the positive relationship between digital literacy and IWB. Surprisingly, said chain was not sup-ported for personally innovative individuals, indicating that digital literacy plays a relatively more important role in stimulating attitudes toward digitalized inno-vation and IWB. Our findings add further specificity to research on digital natives and may help organizations understand the role of digital literacy and personal in-novativeness in organizationally-relevant outcomes, such as IWB. enterprises personnel digitalization digital literacy personal innovativeness attitude toward digitalized innovation innovative work behavior podjetje kadri digitalizacija true false true Angleški jezik Slovenski jezik Članek v reviji 2021-06-22 15:31:34 2021-06-22 15:40:21 2022-09-06 03:53:04 0000-00-00 00:00:00 2021 0 0 Str. 107-119 no. 1 Vol. 16 2021 0000-00-00 Zaloznikova Objavljeno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 658 2233-1999 67647747 RAZ_Pilav-Velic_Amila_2021.pdf RAZ_Pilav-Velic_Amila_2021.pdf 1 512670FE55F0A4D3F93C0D410BE52AD8 1906cb65fb10f9e7970a439f2acd630cfbf7ded0fe16019b78946573b30e2236 19005cb1-d35f-11eb-a523-00155dcfd717 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=144304 http://journal.efsa.unsa.ba/index.php/see/article/view/1467 0 2144fb5a-d35f-11eb-a523-00155dcfd717 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=144305 Ekonomska fakulteta 0 0 0