20.500.12556/RUL-126363 Osebna prodaja in vodenje prodajnega osebja v slovenskih pohištvenih podjetjih diplomsko delo - visokošolski strokovni študij Personal sales and sales staff management in Slovenian furniture companies graduation thesis - higher professional studies V teoretičnem delu smo podrobno predstavili osebno prodajo in vodenje prodajnega osebja. V praktičnem delu smo anketirali slovenske proizvajalce pohištva in zaposlene v pohištvenih salonih. Dobljene rezultate smo analizirali in jih opisno ter grafično prikazali. Iz njih je razvidno, da se slovenska podjetja s pohištvom zavedajo pomembnosti osebne prodaje, kljub temu pa vlagajo sorazmerno malo finančnih sredstev v prodajno osebje in osebno prodajo. The theory section provides a detailed presentation of personal sales service and sales force management. The practical section involves interviewing Slovenian furniture manufacturers and employees working in furniture showrooms; the results of these empirical surveys are analyzed and interpreted, and a descriptive and graphical presentation made. The results reveal that Slovenian furniture companies are significantly aware of the importance of personal sales, yet they tend to invest relatively modest amounts into sales activities and sales staff management. pohištveno podjetje vodenje prodajno osebje osebna prodaja furniture company management sales staff personal sales true false false [D. Kukovec] Slovenski jezik Angleški jezik Diplomsko delo 2021-04-19 09:36:03 2021-04-19 09:36:08 2022-09-05 03:54:55 0000-00-00 00:00:00 2013 0 Ljubljana 2013 Ljubljana IX, 39 f., [4] f. pril. 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 658.8:684 60174339 UNI_Kukovec_Dominik_2013.pdf UNI_Kukovec_Dominik_2013.pdf 1 72D80FEC95379CA17D8ECC5F91BFCCF0 05b304d7dee281bb2634776193079a65f16fc566e04b6068c626894767acfd6c e4d95c52-a1bb-11eb-a523-00155dcfd717 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=142283 Biotehniška fakulteta 0 0 0