20.500.12556/RUL-124372 Analysing consumer preferences, characteristics, and behaviour to identify energy-efficient consumers This paper investigates preference heterogeneity among Slovenian energy consumers and attempts to ascertain how different consumer groups value various attributes of energy products and services. More specifically, it aims to establish whether a consumer segment can be identified that shows a preference for additional energy services—in particular services, associated with energy-efficient and green behaviour. A latent class analysis is employed to classify consumers on the basis of their preferences for energy services. Additionally, information about their attitudes and behaviour toward green energy and energy efficiency, energy consumption, and usage of energy services together with socio-economic characteristics is used in the latent class regression to explain differences between latent consumer classes. Three classes are identified: the largest class of regular consumers, energy-efficient consumers, and dissatisfied consumers. In contrast to regular and dissatisfied consumers, energy-efficient consumers show a significantly higher interest in additional services, energy efficiency, and green energy. In line with the found heterogeneity of consumer preferences, suppliers should customise marketing strategies to meet the needs of specific segments. Energy policymakers also need to pay more attention to consumer heterogeneity and behavioural changes to increase the effectiveness of energy efficiency policies. electricity consumer behaviour sustainable development energy efficiency residential energy market consumer preference heterogeneity električna energija vedenje potrošnikov trajnostni razvoj true false true Angleški jezik Slovenski jezik Članek v reviji 2021-01-19 09:24:57 2021-01-19 09:28:33 2022-09-04 03:59:05 0000-00-00 00:00:00 2020 0 0 19 str. iss. 23, art. 9870 Vol. 12 Dec. 2020 0000-00-00 Zaloznikova Objavljeno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 338.48 2071-1050 10.3390/su12239870 43350019 5324897 RAZ_Dolsak_Janez_2020.pdf RAZ_Dolsak_Janez_2020.pdf 1 7AD9558DC0E727CBE24BC4C4598AFE7D b79e197b18a817a34819b6adfc4086b0e0719f1c2852d7b7d210dd907974571a a8fa9836-85c5-11ec-abdb-00155dcfd717 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=153563 https://www.mdpi.com/2071-1050/12/23/9870 0 74b2944d-85c5-11ec-abdb-00155dcfd717 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=153562 Ekonomska fakulteta 0 0 0