20.500.12556/RUL-121617 Prehranska sestava živil in pristopi pri njihovi promociji v revijah za ženske Nutritional composition of foods and advertising techniques in women's magazines Oglaševanje in predstavljanje živil z visoko vsebnostjo maščob, sladkorja in soli lahko neugodno vpliva na zdravje in vodi do debelosti ter drugih kroničnih nenalezljivih bolezni. Za določanje živil z manj ugodno hranilno sestavo je mogoče uporabiti modele za profiliranje živil, s katerimi bi lahko uvedli določene omejitve in spremembe, ki bi pozitivno vplivale na prehranjevalne navade žensk in prispevale k zmanjšanju pojava debelosti in drugih nenalezljivih kroničnih bolezni sodobnega časa. Namen magistrske naloge je bil raziskati obseg oglaševanja v ženskih revijah v izbranem časovnem obdobju, predvsem pa nas je zanimalo, kako pogosto se je pojavljalo oglaševanje živil z manj ugodno hranilno sestavo. Ugotovili smo, da se v ženskih revijah oglaševanje živil najpogosteje pojavlja v obliki oglasov. Pojavljalo se je predvsem oglaševanje živil z manj ugodno hranilno sestavo. Med najbolj pogosto oglaševanimi kategorijami živil so bila prehranska dopolnila, čokolada in slaščice. Oglaševanje takšnih živil v medijih ima škodljiv vpliv na zdravje in vpliva na slabe prehranjevalne navade. V oglasih smo opazili pogosto navajanje prehranskih in zdravstvenih trditev, med katerimi so se slednje pojavljale manj pogosto. Z modeli za profiliranje živil bi lahko omejili oglaševanje živil z neugodno hranilno sestavo in uporabo prehranskih in zdravstvenih trditev na istih. The marketing of energy-dense foods can adversely affect health and lead to obesity and other chronic non-communicable diseases. To determine energy-dense food, nutrient profiling models can be used, assigning foods into categories based on their nutrient content. Moreover, nutrient profiling models can be used for regulatory purposes that would positively affect women's eating habits and contribute to reducing the incidence of obesity and other non-communicable chronic diseases of modern times. The purpose of the master's thesis was to research the scope of advertising in women's magazines in the selected period of time, and above all we were interested in how often there was advertising of “less healthy” foods. We found that in women’s magazines, there was mainly advertising of foods with poor nutritional quality based on total fat, saturated fat, sodium, protein, sugar and fibre contents. Among the most frequently advertised food categories were dietary supplements, chocolate, and confectionery. Advertising of unhealthy foods in the media has a detrimental effect on health and affects poor eating habits. We determined that nutrition and health claims were often used in food advertisments, however nutrition claims appeared less frequently. Usage of nutrient profiling models could reduce the advertising of unhealthy foods and the use of nutrition and health claims on them. živila hranilna vrednost oglaševanje živil ženske revije oglasna sporočila profiliranje živil foods nutritional value food advertising women’s magazines food advertisments nutrient profiling true false false [T. Jović] Slovenski jezik Angleški jezik Magistrsko delo/naloga 2020-10-21 07:15:10 2020-10-21 07:15:27 2022-09-02 04:00:13 0000-00-00 00:00:00 2020 0 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 641.1+613.2:659.1(051.055.2) 183814 35748611 11339.pdf 11339.pdf 1 FF4F27DC2D20D92B01E9B61A9DEDC041 c1262e8714023225857deaf6844ef236fac7e77d8a722e884381a936105265dd ef228763-a1ba-11eb-a523-00155dcfd717 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=136598 Biotehniška fakulteta 0 0 0