20.500.12556/RUL-121206 Proces nakupnega odločanja in domestikacija informacijskih in komunikacijskih tehnologij v slovenskih gospodinjstvih v perspektivi medgeneracijskih odnosov magistrsko delo Buying decision-making process and domestication of information and communication technologies in Slovenian households from the perspective of intergenerational relations V magistrskem delu obravnavamo vlogo medgeneracijskih odnosov v vsakdanjem življenju pri prisvajanju informacijskih in komunikacijskih tehnologij (IKT). V tem kontekstu se nadaljnje osredotočamo še na obravnavo odnosov med mlajšimi in starejšimi pri domestikaciji IKT v slovenskih gospodinjstvih. V zvezi s tem nas je zlasti zanimal proces nakupnega odločanja IKT v slovenskih gospodinjstvih, saj gre za slabo raziskano področje. Z izčrpnim pregledom literature in predstavitvijo izsledkov empirične raziskave preučujemo vprašanja, povezana s fazami nakupnega odločanja glede IKT in vlogo mnenjskih voditeljev v kontekstu medgeneracijskih odnosov ter njihovim pomenom pri potrošnji IKT v gospodinjstvih. Z analizo vsebine poročil, ki so jih pripravili študentje na osnovi intervjujev z družinskimi člani, smo prišli do rezultatov, ki kažejo, da odnosi družinskih članov pri nakupnih odločitvah kot tudi uporabi IKT temeljijo na medgeneracijski povezanosti. Analiza je pokazala, da imajo pri nakupnem odločanju zelo pomembno vlogo mnenjski voditelji – med njimi predvsem tehnološko osveščeni mlajši moški. Hkrati ugotavljamo, da se starejše generacije glede nakupa in uporabe novih IKT obračajo na mlajše, od katerih so sicer praviloma deležni pomoči, vendar zaznavamo, da slednja ni vedno samoumevna. Nazadnje ugotavljamo, da domestikacija IKT prinaša spremembe v dinamiki medgeneracijskih družinskih odnosov v slovenskih gospodinjstvih, ki so podvržene zapletenemu prepletu različnih kontekstov in dejavnikov, ki terjajo nadaljnjo raziskovanje. In this master's thesis we discuss the role of intergenerational relations in everyday life in the adoption of information and communication technologies (ICT). In this context, we also focus on addressing the relationship between young and old in domestication of ICT in Slovenian households, as this is a poorly researched area. With a comprehensive review of the literature and results of empirical research we examine issues related to the stages of buying decision-making process regarding ICT and the role of opinion leaders in the context of intergenerational relations and their importance in ICT consumption in households. By analyzing the content of reports prepared by students based on interviews with family members, our research shows that the relationships of family members in buying decision-making process as well as the use of ICT are based on intergenerational connections. Our analysis showed that opinion leaders play a particularly important role in buying decision-making process, especially tech savvy younger men. We also found that older generations often turn to younger ones regarding the purchase and use of ICT. Even though older people are used of getting help from younger generations we perceive that this is not always self-evident. Finally, domestication of ICT seems to bring changes in the dynamics of intergenerational family relations in Slovenian households, which are subject to a complex intertwining of different contexts and factors that require further research. domestikacija informacijska in komunikacijska tehnologija medgeneracijski odnosi proces nakupnega odločanja slovenska gospodinjstva buying decision-making process domestication information and communication technology intergenerational relations Slovenian households true true false [S. Ščerbič] Slovenski jezik Angleški jezik Magistrsko delo/naloga 2020-10-01 08:30:16 2020-10-01 08:30:20 2022-09-01 04:02:05 0000-00-00 00:00:00 2020 0 Ljubljana 0 Ljubljana 49 str. 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 339.162.3:316.4.051.6(043.2) 122237 35175683 4009.pdf 4009.pdf 1 4E754484379C26F6C90797C27967D928 7b99edb30e6387c53e27fd35945e6f007a8919d02fa80c4e84bf182331d0c109 420daf39-a1ba-11eb-a523-00155dcfd717 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=136100 Fakulteta za družbene vede 0 0 0