20.500.12556/RUL-120322 Zakaj novinarji prehajajo v odnose z javnostmi? diplomsko delo Why are journalists shifting to Public relations? Novinarstvo in odnosi z javnostmi sta soodvisni stroki, ki ju povezujejo podobne izkušnje in znanja, ki so potrebna za opravljanje ene in druge stroke. Njuna povezanost in podobnost je vzrok za to, da obstaja veliko posameznikov, ki hkrati delujejo v obeh strokah, ali pa med njima prehajajo. Še največ prehajalcev najdemo med novinarji, ki svojo kariero zamenjajo za odnose z javnostmi. Razlogi za to prehajanje so si različni, večinoma pa temeljijo na slabih razmerah, ki že nekaj časa vladajo v medijih. Množični mediji se soočajo z upadom naklad, krčenjem novinarskih mest in vedno večjimi pritiski nad vsebino. Vse to posameznike spodbuja k tem, da začnejo iskati nove možnosti izven novinarstva in znotraj podobnih strok, kot so tudi odnosi z javnostmi. Nekateri so nezadovoljni z napornim urnikom, drugi si želijo večje finančne stabilnosti, spet tretji prehajajo zaradi ponujenih novih priložnosti in želje po novih izzivih. Prehod iz novinarstva v odnose z javnostmi je še toliko bolj preprost zaradi podobnosti v obeh strokah, kar prav tako privlači posameznike, da o njem razmišljajo. Bivši novinarji tako opravljajo službe v odnosih z javnostmi, pri katerih pa jim močno pomagajo predhodne novinarske izkušnje in poznanstva v novinarskih vodah. Journalism and PR are two co-dependent sciences, bound by similar experiences and skills, which are necessary for performing well in one as well as the other. Their connection and similarity is the reason for the existence of many individuals operating in both fields simultaneously or shifting from one to the other. Most of the “shifters” are journalists who trade in their career in journalism for one in PR. There are various reasons for the shift, however, they are mostly connected with bad conditions, which have been prevalent in the media for quite some time. Mass media are facing a decrease in circulation, workforce constriction, and ever-increasing pressure over their content. All of this is pushing individuals to explore other options in similar fields outside of journalism, like PR. Some journalists aren’t content with their schedule, others wish for more financial stability, others yet shift over because of new opportunities and a desire for new challenges. The similarities between journalism and PR allow for an easy transition between professions, which, in turn, makes it more appealing for journalists to think about shifting to PR. Thus, former journalists are occupying positions in PR, strongly aided by their experience and connections in the journalistic field. novinarji izvajalci odnosov z javnostmi odnos prehajanje journalists public relations specialists relationship shifting true true false [T. Koblar] Slovenski jezik Angleški jezik Diplomsko delo/naloga 2020-09-18 08:30:30 2020-09-18 08:30:34 2022-09-01 03:58:26 0000-00-00 00:00:00 2020 0 Ljubljana 0 Ljubljana 69 str. 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 659.4:070(043.2) 120830 31261955 3713.pdf 3713.pdf 1 101736AB8B730DADBAAF969F721A171D 4aa8f1c85aaccf46dd44c17fb37ef18ecc5ef5c60703975f2c9bbc236a1928cb 0ebc5bfb-a1ba-11eb-a523-00155dcfd717 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=135109 Fakulteta za družbene vede 0 0 0