20.500.12556/RUL-119794 Kreativno zunanje oglaševanje Creative outdoor advertising Namen diplomskega dela je preučiti področje zunanjega oglaševanja. Osredotočili smo se na zunanje oglaševanje ter na kreativne in drugačne plakate oz. druge zunanje oglaševalske rešitve. Diplomsko delo lahko razdelimo na dva dela. Prvi del je teoretični v katerem smo se posvetili in raziskali teorijo, ki stoji za zunanjim kreativnim oglaševanjem. Opisali smo pojem oglaševanje, zgodovino in vrste le-tega, pojem kreativnost in nenazadnje tudi kreativno oglaševanje. Poznavanje pojmov in dobrih praks je potrebno za nadaljno delo. V drugem delu pa se osredotočimo na praktični del. V tem delu smo preko intervjujev in vprašalnikov analizirali odmevne kampanije po svetu in preučili slovenski kreativni oglaševalski trg. Ugotovili smo, kako kreativne rešitve vplivajo na človeka in v kakšni meri. Ob vsem tem, pa smo oblikovali tudi lastne kreativne plakate za realno podjetje. Po končanem praktičnem delu smo svoje delo tudi analizirali in ocenili, ali je bilo uspešno narejeno. The purpose of this thesis is to study the field of outdoor design. We focused on out-door advertising as well as on creative and different posters, specifically on other external advertising solutions. We can divide our thesis into two sections. The first section is theoretical, in which we focus on and explore the theory behind creative outdoor design. We discuss the concept of advertising, its history and types, the concept of creativity and, last but not least, creative advertising. Knowledge of these concepts and good practices was necessary for further work that we undertook. We focused on the practical part in the second section of the thesis. In this part, using interviews and questionnaires, we analyzed high-profile cam-paigns from around the world and examined the Slovenian creative advertising market. From this analysis and examination, we determined how, and to what extent, crea-tive solutions affect people. Using the information we garnered, we designed our own creative billboards for an actual company. After the practical portion was completed, we analyzed our work and assessed whether it was done successfully. veleplakat kreativnost oglaševanje oblikovanje plakati billboard creativity advertising design posters true false false Slovenski jezik Angleški jezik Diplomsko delo/naloga 2020-09-11 09:02:04 2020-09-11 09:02:06 2022-08-31 03:54:46 0000-00-00 00:00:00 2020 0 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 1970-01-01 75107 5718.pdf 5718.pdf 1 881675CE33CE846F7A6BF3F681C57ECE 9f2af42b49f07fb1656603e15717f0f2281fa655ee86dc404f11746f3940c3eb ec5c7843-a1b9-11eb-a523-00155dcfd717 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=134529 Naravoslovnotehniška fakulteta 0 0 0