20.500.12556/RUL-119261 Celostna grafična podoba internetne osebnosti Viisual identity of an internet personality V diplomskem delu je opisan proces izdelave celostne grafične podobe za internetno osebnost – ustvarjalca na platformi Twitch. Družabna omrežja in ustvarjanje spletnih vsebin so dandanes eden izmed načinov pridobivanja prepoznavnosti – tako tudi nastane nova zvrst grafičnega oblikovanja. Zaradi velikega števila konkurentov morajo vplivneži in spletni ustvarjalci vedno poskrbeti za svojo unikatnost, če si želijo uspeti. Kot so spletne strani za podjetja, so profili/kanali na družabnih omrežjih za uporabnika prvi vtis o ustvarjalcu oziroma vplivnežu. Zaradi tega je potrebno narediti dober vizualni vtis, saj je to nekaj, kar najprej pritegne uporabnika. Teoretični del govori o spletnih osebnostih in o platformi Twitch ter o različnih programih, ki jih uporabljajo ustvarjalci na tej platformi. V eksperimentalnem delu naloge je opisan proces izdelave celostne grafične podobe za ustvarjalca. Raziskan je trg in konkurenca, definirane so reference in prvotna idejna zasnova, prav tako je določena ciljna skupina. Opisan je postopek določanja lastnosti podobe, nato je opisana izdelava vseh posameznih delov podobe. Celostna grafična podoba je bila ustvarjena s programi Adobe Illustrator CC, Adobe Photoshop CC, Adobe Premiere Pro CC in Adobe After Effects CC. Vse grafike so bile zatem prenesene na naročnikov kanal na Twitchu. V razpravi so podrobneje opisane naloge posameznih grafik in njihova vključitev na kanalu in uporabljenih družabnih omrežjih. The thesis describes the process of creating a visual identity of an internet personality - a Twitch content creator. Nowadays, social media and content creation are one of many ways to gain an audience, which creates a new branch of graphic design. Due to a large amount of competition, influencers and content creators must offer something unique if they wish for success. Like websites are for companies, social media profiles/channels provide a first impression for influencers and creators in the same way, which makes creating an appealing visual image vital – it is what the user notices first. The theoretical part of the thesis describes online personalities, Twitch as a platform and various programs that creators of Twitch use for streaming. In the experimental part of the thesis, the process of creating the visual image is described. Market and competition are researched, references and concepts are defined, as is the target audience. It describes the process of defining the properties of the brand and visual image, then continues with the work done on the rest of the graphic parts of the identity. The visual identity was created using Adobe Illustrator CC, Adobe Photoshop CC, Adobe Premiere Pro CC and Adobe After Effects CC. All created graphics were then imported to the client’s channel on Twitch. The debate part of the thesis describes the roles of certain graphics and their incorporation on the channel and other social media platforms the client uses in more detail. celostna grafična podoba Twitch ustvarjanje vsebin predvajanje v živo visual identity Twitch content creation streaming true false false Slovenski jezik Angleški jezik Diplomsko delo/naloga 2020-09-05 09:01:59 2020-09-05 09:02:01 2022-08-31 03:52:15 0000-00-00 00:00:00 2020 0 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 1970-01-01 74876 5435.pdf 5435.pdf 1 8547EB46B88B8F97D6FF49DD41CAF635 ae72b741e8342742f3b621325e53b1204d4bb73d88405e9d364b22d7ea1fdcdc c8057212-a1b9-11eb-a523-00155dcfd717 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=133958 Naravoslovnotehniška fakulteta 0 0 0