20.500.12556/RUL-118017 New frontiers in travel motivation and social media the case of Longyearbyen, the High Arctic Tourism explores new frontiers by traveling around unknown geographical and technological territories that bring new tourism opportunities and hazards to satisfy visitors’ needs and sustainability and responsibility in destinations. This study introduces a composite model for measuring travel motivation and the impact of social media on travel behavior and applies it to the town of Longyearbyen in the High Arctic. Both aspects were surveyed through qualitative semi-structured visitor interviews. While the motivation to visit Longyearbyen depended on travelers’ needs, their travel experiences, and push and pull motivational factors, respondents gave examples of how social media positively or negatively affected different elements of their motivation and visitation. The study indicates the opportunities and hazards analyzed from social media as well as future research directions needed in the pursuit of a more responsible tourism approach while exploring new technological and geographical frontiers. management tourism social media travel motivation travel behavior social media the High Arctic responsible tourism management turizem družbeni mediji true false true Angleški jezik Slovenski jezik Članek v reviji 2020-08-12 13:26:59 2020-08-12 13:30:58 2022-08-30 04:01:03 0000-00-00 00:00:00 2020 0 0 19 str. iss. 15, art. 5905 Vol. 12 2020 0000-00-00 Zaloznikova Objavljeno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 338.48 2071-1050 10.3390/su12155905 24228355 5324897 RAZ_Aldao_Carolina_2020.pdf RAZ_Aldao_Carolina_2020.pdf 1 FF0477FE908944772FEFDEA6E41CC718 1bb4ed36a6c5a8139c5c89aa108c5d5735b9a2bdd02df6abb2628e8532eb0734 4c10bd2c-a1b9-11eb-a523-00155dcfd717 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=131950 https://www.mdpi.com/2071-1050/12/15/5905 1 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=140606 Ekonomska fakulteta 0 0 0