20.500.12556/RUL-117705 Oglaševanje pohištvenega podjetja Alples d.d. diplomski projekt Advertisment furniture company Alples d.d. Predstavili smo pohištveno podjetje Alples in njegovo delovanje na področju trženja, s poudarkom na oglaševanju. Podjetje je bilo v preteklosti, glede na sredstva, vložena v oglaševalske in druge trženjske aktivnosti, eno izmed vodilnih v slovenski lesni panogi. Kljub temu pa se ne more kosati s podjetji iz drugih panog, ki po podatkih agencije Linea Medije d.o.o za oglaševanje namenijo precej več sredstev. Prikazali smo deleže finančnih sredstev, ki jih za trženje nameni podjetje Alples in deleže, ki jih za to namenijo druga podjetja na slovenskem trgu. Podali smo tudi predloge ukrepov, ki bi podjetju omogočili večjo propoznavnost, tudi med mlajšimi generacijami. Thesis presents Alples Furniture Company and its activities in the marketing area with an emphasis on advertising. Company made use of different advertising media and is, considering the invested financial means into advertising activities, one of the leading companies in the woodworking industry. According to Linea Medija d.o.o., Slovenian advertising company, it cannot be compared to companies in other branches investing a higher percentage of financial means into advertising. The share of financial means, invested into advertising by Alples, and the share of financial means, invested into advertising by other branches on the Slovenian market, is also presented. The thesis also suggests enabling bigger recognition of the company among younger generations. oglaševanje trženje podjetje Alples advertisement marketing Alples company true false false [K. Brišar] Slovenski jezik Angleški jezik Delo diplomskega projekta/projektno delo 2020-07-22 13:46:14 2020-07-22 13:46:17 2022-08-30 03:59:44 0000-00-00 00:00:00 2015 0 Ljubljana 2015 Ljubljana VIII, 36 f., [6] f. pril. 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 674:339.138 2392713 DIP_Brisar_Karmen_2015.pdf DIP_Brisar_Karmen_2015.pdf 1 C69572527E956C3F829FB9A993C87724 800f9b0b21d94011d3813ffc2f7d2b52ffb45efab7b1ed662dfa5f44528eb552 3ebba006-a1b9-11eb-a523-00155dcfd717 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=131599 Biotehniška fakulteta 0 0 0