Prepoved obveznega cepljenja: komuniciranje posameznikov in organizacij
Cepljenje je eden najučinkovitejših načinov za preprečevanje bolezni. Hkrati je odklanjanje cepljenja uvrščeno med največje grožnje javnemu zdravju. Nasprotniki cepljenja uporabljajo različna orodja, da razširjajo lastne poglede glede (ne)varnosti cepljenja. Vedno bolj so aktivni na spletu, zlasti na družbenih omrežjih, ki predstavlja neomejeno možnost za širjenje (dez)informacij. Demokratizacija znanosti je ena izmed skupnih značilnosti komunikacij proticepilcev, ki zavračajo uradno znanost in ponujajo informacije, novice, raziskave, ki potrjujejo njihovim stališčem. Veliko teh pa predstavlja lažne ali zavajajoče novice. Ob tem je splet omogočil, da praktično vsak lahko ustvari in objavi vsebino, ki je pri proticepilcih običajno privlačnejša in raznolika, da pritegne pozornost. Posameznikov in skupin, ki nasprotujejo cepljenju, je malo, a so zelo opazni zaradi njihove povezanosti. Razprava o cepljenju je permanentna, ob vsaki krizi, ki se dotakne cepljenja, pa vzpodbudi tudi veliko pozornost splošne javnosti. Tako je cepljenje, ki ga štejemo med pomembne civilizacijske dosežke in nas varuje pred številnimi boleznimi, morda postalo žrtev lastnega uspeha.
Vaccination is one of the most, if not the most effective way to prevent diseases. At the same time the refusal of vaccines presents one of the greatest threats to public health. With time Antivaxers are using different tools to expand their views on vaccinations. They are also becoming increasingly active on the internet, especially on social media which represents an unlimited scope for spreading (mis)information. The democratization of science is a common feature in the rhetoric of antivaxers. They reject official science, and in turn only spread information, news and research that solidify their views. Many of which turn out to be false or misleading. The internet has made it possible for anyone to create and post content online, where the people in question tend to post attention grabbing content. The »movement« does not bolst many individuals, since there is a small amount of people who oppose vaccination, but are seemingly connect which makes them noticeable. The debate regarding vaccination is ongoing, but with every new crisis connected to vaccination, it also attracts greater (than usual) attention of the general public. Thus vaccination, considered to be one of the most important achievements of human civilization – since it protects us against many diseases, might just have become a victim of its own success.
2020
2020-07-03 08:30:40
1060
cepljenje, proticepilci, komuniciranje znanosti, lažne novice, demokratizacija odnosov z javnostmi
vaccination, antivaxers, science communication, fake news, democratization of public relations
mb11
[M. Damiš]
Miha
Damiš
70
Dejan
Verčič
991
UDK
4
351.774.7(043.2)
VisID
16
116541
COBISS_ID
3
21961475
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2020-07-03 08:30:50