20.500.12556/RUL-117242 Značilnosti zelenega potrošnika diplomsko delo Characteristics of a green consumer Diplomsko delo se ukvarja z vprašanjem zelenega potrošnika. Ta je po definiciji tisti, ki pri svojem nakupnem vedenju upošteva okolje ter posega po izdelkih, ki ohranjajo naravo in njene vire. In to bodisi v fazi proizvodnje, prodaje, transporta, potrošnje ali odlaganja. V teoretičnem delu pojasnjujemo vrsto socioloških dejavnikov, ki naj bi vplivali na njegove potrošniške vzgibe. Med drugim povzemamo ugotovitve že opravljenih raziskav na tem področju, ki nedvoumnih, kaj šele enoznačnih odgovorov ne dajejo. Vzgibi in motivi za ekološko ozaveščeno nakupno vedenje so namreč zelo kompleksni. Pri lastnem empiričnem delu naloge se preko spletne ankete, narejene na vzorcu 217 osredotočamo predvsem na dva sociološka dejavnika – znanje, ki ga ima ta potrošnik o okolju in z njim povezanih vprašanjih ter vpliv vrstnikov. Ugotavljamo, da imata na ekološko ozaveščeno nakupno vedenje posameznika, ki smo ga anketirali, ta dva dejavnika dokaj velik vpliv. Vendar sta oba daleč od tega, da bi bila prevladujoča. Gre namreč za splet mnogoterih dejavnikov, ki so od posameznika do posameznika različni. Čeprav smo obe zastavljeni hipotezi potrdili, ugotavljamo, da bo potrebnih še veliko poglobljenih raziskav, da bi prišli bliže rešitvi, tj. razumeti dejavnike, ki vodijo zelenega potrošnika. To bi si bržkone želeli predvsem proizvajalci in prodajalci. Cilj družbe pa je, da zeleno ni samo trend, temveč način življenja. The thesis deals with the issue of the green consumer. By definition, he is the one who takes the environment into account in his shopping behavior and intervenes in products that preserve nature and its resources, being that at stage of production, sale, transport, consumption or disposal. In the theoretical part, a number of sociological factors that are believed to influence its consumer impulses are explained. Among other things, we summarize the findings of already conducted researches in this area, which do not give unarguable, let alone unambiguous answers. Impulses and motives for ecologically conscious consumer behavior are very complex. In the individual empirical part of the task, through an online survey made on sample 217, the focus is mainly on two sociological factors - the knowledge that this consumer has about the environment and related issues, and the peer influence. It is found that these two factors have a fairly large impact on the ecologically conscious purchasing behavior of the individual interviewed. However, both are far from being dominant. Namely, it is a combination of many factors that vary from person to person. Although both hypotheses have been confirmed, it is noted that much more in-depth research will be needed to come closer to a solution - to understand the factors green consumer is driven by. This is probably what manufacturers and sellers in particular would like. The goal of society, however, is that being green is not just a trend, but a way of life. zeleni potrošnik ekološko ozaveščeno nakupno vedenje okoljsko znanje vpliv vrstnikov green consumer environmentally conscious consumer behavior environmental knowledge peer influence true true false [I. Usar] Slovenski jezik Angleški jezik Diplomsko delo/naloga 2020-07-03 08:30:31 2020-07-03 08:30:37 2022-08-29 03:42:04 0000-00-00 00:00:00 2020 0 Ljubljana 0 Ljubljana 46 str. 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 366:502.12(043.2) 116540 21953027 3347.pdf 3347.pdf 1 DA287F7D0DAAD9A7534AAF71C967575E ccc10f426c8db6e1a232872e781188117ae9a449e7946f07a2496c6d354b1519 217e0f59-a1b9-11eb-a523-00155dcfd717 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=131056 Fakulteta za družbene vede 0 0 0