20.500.12556/RUL-117030 Vključenost mladih v produkcijo oddaje za mlade: Projekt Hej, dj na Drugem programu Radia Slovenija – Valu 202 projekt Hej, dj na Drugem programu Radia Slovenija - Valu 202 Involvement of the youth in the radio production: Case study of the project Hey DJ on Radio Slovenia – Val 202 Radio ima velik potencial za doseganje mlajšega občinstva, a ga ne nagovarja prav uspešno. Zdi se, da so medijski delavci pri vključevanju mladih v radijsko produkcijo precej okorni. Leta 2017 smo na Valu 202 zato začeli multimedijski projekt Hej, dj za mlade radijske didžeje. V pionirskem projektu smo svoje produkcijske prakse prilagodili mlajšemu občinstvu in jih najprej spoznali na terenu. V živo, v radijskem etru in na spletu smo jih nagovarjali, naj se nam pridružijo pri ustvarjanju tekmovalne zabavno-izobraževalne oddaje. Poudarek je bil na glasbi, saj jih ta nenehno spremlja, poslušajo in ustvarjajo jo v prostem času. Za produkcijo oddaje Hej, dj smo izbrali dvajset didžejev, aktivnih mladih ustvarjalcev. Na Valu 202 so dobili priložnost: v etru vrteti svojo glasbo in jo povezovati z govorom. Vzporedno z radijskim prenosom smo zagnali še videoprenos 'Facebook Live' in občinstvu omogočili participacijo, glasovanje za boljšega od dveh tekmovalcev. Mladim didžejem smo zagotovili mentorsko podporo in jih spoznali z radijsko produkcijo, se jim prilagodili z vsebino in jezikovnimi izbirami. Intervjuvana didžeja sta dejala, da sta se v projektu naučila nastopati, se spoprijemati s stresom, usvojila sta nova znanja, pri tem pa se nista počutila nadzorovano ali ukalupljeno. Bila sta slišana. Radijska oddaja Hej, dj je v zasledovanju ciljev vključenosti in nagovarjanja mladega občinstva v številnih vidikih odstopala od običajnega programa. Radio has a great potential for addressing a younger audience, although it does not address it very successfully. It seems that reaching younger audiences and involving the young in radio production is quite inept. Therefore, in 2017 Val 202, the Second Channel of Radio Slovenia launched a project Hey DJ for young radio DJs, a pioneer project which tried to adapt the production practices to younger audiences based on the knowledge of their interests we obtained in the field study. We invited them to join our project and cooperate with us at creating the competitive, entertaining and educational show. The emphasis was on the music, which they listen to and create in their free time. We chose 20 DJs, 20 active young creative people to participate in the show production. They were given the opportunity to play their music and accompany it with live speech. Simultaneously we launched "Facebook Live" video broadcasting and enabled the audience participation and voting for the better of the two contestants. The young DJs were given mentoring support, they were acquainted with radio production, and we adapted the content and language choices to the target audience. We interviewed two DJs who said that they had learned how to perform, how to handle stress and they had gained new knowledge during the project without a feeling of being under control or moulded. They were heard. The radio show Hey DJ deviated from the usual programme of Val 202 radio station in many aspects, all in the pursuit of the goals of inclusion and addressing the young audience. Mladinska oddaja vključenost mladih radijska produkcija besedilna analiza Youth programme youth involvement radio production text analysis true true false [U. Zaletelj] Slovenski jezik Angleški jezik Magistrsko delo/naloga 2020-06-20 07:32:34 2020-06-20 07:32:41 2022-08-29 03:40:37 0000-00-00 00:00:00 2020 0 Ljubljana 0 Ljubljana 187 str. 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 075.1-053.6(043.2) 116426 21441539 3162.pdf 3162.pdf 1 3368DEF63CE335E740677958869884BF d7013a7408a1f574566b876dd6fd8bf6d4eeb4c3250f9e1b395b01f1ecd68378 142e2002-a1b9-11eb-a523-00155dcfd717 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=130813 Fakulteta za družbene vede 0 0 0