Environmentally and socially responsible marketing strategies from managerial and consumer's sideHosta, Maja (Avtor)
Žabkar, Vesna (Mentor)
marketingmarketing strategysustainable developmentsocial responsibilityconsumer behaviourconsumer psychologybehavioural sciencesplanningtheory[M. Hosta]20192020-01-22 03:31:50Doktorsko delo/naloga113582UDK: 339.138COBISS_ID: 25398502sl