20.500.12556/RUL-113537 Antecedents of environmentally and socially responsible sustainable consumer behavior Responsible sustainable consumer behavior (RSCB) involves a complex pattern of environmental and social issues, in line with the view of sustainability as a construct with both environmental and social pillar. So far, environmental dimension was far more researched than social dimension. In this article, we investigate the antecedents of both environmentally and socially RSCB and willingness to behave in environmentally/socially responsible way. We include measures of concern, perceived consumer control/effectiveness, personal/social norms and ethical ideologies/obligation to better explain and extend the traditional theory of planned behavior. Additionally, we test the impact of information availability about environmental or social impact on RSCB. Our findings on a representative sample of 426 respondents (ages 18 to 65) show that in general, antecedents of environmentally and socially responsible sustainable consumption are similar in their effect on consumer behavior, with personal norms, concern and ethical ideologies having the strongest impact on RSCB. When comparing both types of behavior, socially responsible behavior is more influenced by perceived behavioral control and possibly social norms than environmentally responsible behavior, while information availability plays its role for both behaviors. Sustainable responsible consumption can be achieved by embracing both dimensions of sustainability and consumers need to have a sense for both social and environmental issues. The complexity and struggles between doing what is good for environment and society could be the reason why consumers have difficulties achieving sustainable responsible consumption. marketing consumer behaviour sustainable development trženje vedenje potrošnikov trajnostni razvoj true false false Angleški jezik Slovenski jezik Članek v reviji 2020-01-17 08:08:27 2020-01-17 08:15:17 2022-08-25 03:56:49 0000-00-00 00:00:00 0 0 0 [in press] 2020 0000-00-00 PostprintKoncna NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 2021-01-08 339.138 0167-4544 10.1007/s10551-019-04416-0 25475558 1051932 Antecedents_of_Environmentally_and_Socially_Responsible_Sustainable_Consumer_Behavior.pdf Antecedents_of_Environmentally_and_Socially_Responsible_Sustainable_Consumer_Behavior.pdf 1 817B3C292EA5EA7581BD443420B747B8 d2025663e74e8676932fd3b56725358bf11a92b70c67a1949e176cfe169d0230 20590c38-a1b8-11eb-a523-00155dcfd717 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=125630 https://link.springer.com/article/10.1007%2Fs10551-019-04416-0 0 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=125629 Ekonomska fakulteta 0 0 0