20.500.12556/RUL-110819 Motivacijski dejavniki za izogib nakupu izdelkom hitre mode Motivational drivers for fast fashion avoidance Hitra moda in njeni izdelki dandanes predstavljajo središče zahodne modne potrošnje. Pri hitri modi gre za specifično vrsto produkcijskih obratov, kjer imajo izdelki značilno kratke življenjske cikle. Za doseganje čim večjih zaslužkov podjetja hitre mode pogosto uporabljajo moralno in etično sporne prakse. Zavedanje o vplivih hitre mode na okolje, domačo proizvodnjo, o neetičnostih delovnih praks in o drugih spornih problematikah se sicer na splošno viša, a vseeno je dejavnikov, ki vplivajo na izogibanje izdelkom hitre mode več – vključujoč tiste, ki niso nujno v navezavi z zavedanjem o spornih problematikah. Zanimalo nas je, kateri dejavniki in v kolikšni meri vplivajo na izogibanje hitri modi. Vpliv dejavnikov smo preverjali s pomočjo kvantitativne raziskave, v katero je bilo vključenih 162 enot. Zastavili smo pet hipotez in med njimi potrdili dve. Fast fashion, together with its products, represents the core of contemporary Western fashion consumption. It is known for its specific production practices in which products face significantly short life cycles. In order to maximize their profits, fast fashion companies often use morally and ethically questionable practices. Awareness of the environmental effects of fast fashion, its effects on domestic production, unethical labour practices and other issues is on the rise, but there are also motivational drivers for avoidance which are not necessarily directly related to one's awareness of questionable issues that should be studied. We were interested in which factors influence avoiding the consumption of fast fashion products and to what extent they do so. The influence of these drivers was verified through a quantitative survey involving 162 units. We proposed five hypotheses and ultimately confirmed two of them. hitra moda izogibanje tržnim znamkam potrošništvo motivacijski dejavniki fast fashion brand avoidance consumerism motivational factors true false false Slovenski jezik Angleški jezik Diplomsko delo/naloga 2019-09-20 07:51:38 2019-09-20 07:51:39 2022-08-22 03:46:10 0000-00-00 00:00:00 2019 0 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 1970-01-01 111501 36454749 2282.pdf 2282.pdf 1 78C8F2F32DD0A02F217167308ACE8C7C d854cf1e6bd6b529d241b850abca2c6ddbfac41d429c2532f8d860d18a77d32f 376b9fe5-a1b7-11eb-a523-00155dcfd717 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=122529 Fakulteta za družbene vede 0 0 0