20.500.12556/RUL-110295 Phraseme in Werbeanzeigen für Lebensmittel / Frazemi v oglasih za živila Phraseological Units in Food Advertisements Diplomsko delo obravnava frazeme v oglasih za živila, ki se pojavljajo v nemških revijah in na internetnih straneh. Delo je razdeljeno na dva dela. V teoretičnem delu so podrobneje predstavljeni frazemi, ter njihove lastnosti, namen in značilnosti. Ta razlaga nam pomaga kasneje v empiričnem delu, kjer podrobneje analiziram enajst frazemov. Analiza vsebuje informacije o tem, kako deluje na nas frazem v moreitni prenovitveni obliki, v povezavi s postavitvijo v oglasu ter sliko. Glavni cilj diplomskega dela je ugotoviti, kje se frazemi največ pojavljajo, kje v oglasu so postavljeni in v kolikšni meri so bili frazemi v oglasu spremenjeni v primerjavi z njegovo osnovno uslovarjeno obliko. The following diploma thesis deals with phraseological units in advertisements for food that appear in German magazines and Internet sites. The diploma is divided into two parts. The theoretical part describes the phraseological units in more detail, as well as their properties, purpose and characteristics. This explanation helps us later in the empirical part, where eleven phraseological units are analysed in more detail. The analysis provides information on how the phrase works in a possibly redesigned form, in conjunction with the ad layout and the image. The main goal of the thesis is to find out where the phraseological units appear most, where they are placed in the ad and to what extent, the phrases in the ad, have been changed compared to its basic form. nemščina frazeologija frazemi oglasi oglasi za živila jezik oglaševanja German language phraseology phraseological units advertisement advertisement for food advertising language true false false Nemški jezik Angleški jezik Diplomsko delo/naloga 2019-09-13 07:47:05 2019-09-13 07:47:05 2022-08-22 03:42:55 0000-00-00 00:00:00 2019 0 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 1970-01-01 440828 3010.pdf 3010.pdf 1 615A6329078871BC9B08617B82FC4FBF e84f80a9e25b4469ba688b83b60c76650ce09cac86d407a561be14560bd3dcd8 161b8f30-a1b7-11eb-a523-00155dcfd717 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=121949 Filozofska fakulteta 0 0 0