20.500.12556/RUL-109778 Razvoj in vzpostavitev blagovne znamke Development and establishment of a brand Dandanes je precej lažje realizirati določeno podjetniško idejo, saj imamo na voljo številne pripomočke, vire, aplikacije in druge načine, ki celoten postopek precej olajšajo. Sam postopek še vedno ni tako enostaven, kot si ga ljudje predstavljamo. V razvoj in napredek je treba vložiti veliko energije ter poiskati pravilno razmerje med vsemi dejavniki, potrebnimi za rast. Z ugotovitvijo vsega tega lahko določene razsežnosti marketinga načrtujemo vnaprej ter si zastavimo cilje in prioritete, h katerim stremimo in jih poskušamo uresničiti. V diplomskem delu bomo zajeli vse osnovne temelje pri načrtovanju gradnje podjetja; od poslovnega modela, oblikovanja in fotografiranja izdelkov, marketinga, analize trga itd. V uvodu bomo podali hipoteze, ki jih bomo skozi praktični del poskušali uresničiti ter s tem potrditi ali ovreči. Nowadays, it is relatively easy to start a business. We have all of the tools and literature in our reach, which makes everything not as confusing as in the past. That does not change the fact that 60 to 90% of the businesses fail; however, it allows us to analyse the failures and try again. Despite everything said, the whole process of creating a successful brand is not as easy as one might think. We have to incorporate massive amounts of time, energy and research to find the correct ratio between all the factors needed for growth. With all that figured out, we can start planning ahead and develop a particular schedule, which helps us stay on the right track. In our thesis, we are going to go through all the necessary processes one should go through when creating a business i.e. developing a brand. From building a business model, picking and creating a design, understanding brand specific (product) photography, marketing, market research and testing and several different analyses. We are going to form multiple hypotheses in the introduction and use them in the practical part of our thesis. Hypotheses will then be confirmed or disapproved in conclusion. podjetje blagovna znamka marketing fotografija oblikovanje poslovni model analiza trga vitki okvir company business brand marketing photography design business model market analysis lean canvas true false false Slovenski jezik Angleški jezik Diplomsko delo/naloga 2019-09-08 07:45:56 2019-09-08 07:46:00 2022-08-21 03:44:25 0000-00-00 00:00:00 2019 0 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 1970-01-01 69509 4180.pdf 4180.pdf 1 24DDBF9D316F9F1C29A8C7689E61CF05 aba3cd7cf91ed038ac7af17bc1d2da53bef76ba431e1f4b0987e5f99e654fe9f f416ffa5-a1b6-11eb-a523-00155dcfd717 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=121371 Naravoslovnotehniška fakulteta 0 0 0