20.500.12556/RUL-109739 Konstrukcija veganstva v slovenskih spletnih medijih The construction of veganism in Slovenian online media Veganstvo je zagotovo tema, ki se vedno več pojavlja v medijih in izzove različna mnenja glede tovrstnega prehranjevanja. Prav zaradi tega in vedno večje medijske pokritosti se je povečalo tudi število posameznikov, ki ali zagovarjajo ali pa strogo nasprotujejo. Možno je opaziti tudi v Sloveniji, vedno več je povpraševanja po izdelkih in storitvah, ki so veganom prijazne. Z izbrano tematiko sem želela prikazati, da kljub naprednosti in odprtosti slovenskega naroda, je veganstvo še vedno pod velikim vprašajem in kritičnostjo. Ljudje se vedno bolj zatekamo k spletnim medijem, ki pa na s svojo vsebino in načinom pisanja, sporočajo in konstruirajo našo realnost. Cilj diplomske naloge je bil ugotoviti odnos medijev do veganstva in medijski prikaz. Empirični del naloge temelji na tematski analizi najbolj branih osrednjih spletnih medijev. Pri tem sem ugotovila, da je v izbranih člankih prisotnih več različnih diskurzov in da avtorji člankov v različnih diskurzih usmerjeni tako pozitivno kot negativno. Veganism is certainly a topic that is increasingly appearing in the media and provokes differing opinions on this type of eating. Due to this and increasing media coverage, the number of individuals who either advocate or strongly oppose it has increased. It can also be observed in Slovenia, there is an increasing demand for vegan-friendly products and services. With the chosen theme, I wanted to show that despite the progress and openness of the Slovenian nation, veganism is still under great doubt and criticality. People are increasingly relying on online media, which in their content and way of writing, communicate and construct our reality. The aim of this diploma was to find out the media coverage and attitude of the media towards veganism. The empirical part of the thesis is based on a thematic analysis of the most read central web media. In doing so, I found that there were several different discourses in the selected articles and that the authors of the articles in both discourses were both positive and negative. veganstvo tematska analiza prehranjevanje spletni mediji veganism thematic analysis eating online media true false false Slovenski jezik Angleški jezik Diplomsko delo/naloga 2019-09-07 07:48:55 2019-09-07 07:48:56 2022-08-21 03:44:09 0000-00-00 00:00:00 2019 0 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 1970-01-01 110638 36369245 2207.pdf 2207.pdf 1 FC5B491388EC399022FC3425A62ECFAE 54888e597c1b6f40ee6918cdc44666913f248a5cb73e62efd362865fe58ec35a f187f9db-a1b6-11eb-a523-00155dcfd717 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=121330 Fakulteta za družbene vede 0 0 0