20.500.12556/RUL-108364 Pripravljenost plačati več za ekološko pridelano hrano Willingness to pay more for organic food Dandanes se okoljsko ozaveščeni posamezniki dodobra zavedajo vpliva, ki ga imajo na okolje njihova vsakodnevna dejanja in nakupne navade. Prav zaradi vseh pozitivnih lastnosti, ki jih tako za zdravje in počutje porabnika kot tudi za čistejše okolje prinaša ekološko pridelana hrana, postaja nakupovanje in uživanje tovrstnih živil ter izdelkov vedno bolj razširjeno. Čeprav cena ostaja še vedno ena izmed odločilnih faktorjev nakupne intence, zeleni porabniki ekološkost izdelka postavljajo na prvo mesto in so za vse njihove pozitivne lastnosti pripravljeni plačati višjo ceno. Poleg tega pa na vso večjo pripravljenost plačati več za ekološko pridelano hrano vplivata tudi okoljska zaskrbljenost in vegetarijanstvo. V tem diplomskem delu smo natančno opredelili pripravljenost plačati več ter z raziskavo na vzorcu 213 respondentov statistično analizirali povezanost z obema dejavnikoma. Pri tem smo ugotovili, da večja kot je okoljska zaskrbljenost, večja je pripravljenost plačati več za ekološko pridelano hrano. Prav tako pa se je izkazalo, da vegetarijanstvo pozitivno vpliva na posameznikovo pripravljenost plačati več za ekološko pridelano hrano. Nowadays, environmentally conscious consumers are fully aware of the impact that their day-to-day actions and shopping habits have on the environment. It is precisely because of all the positive features that organic food has for both the health and the wellbeing of the consumer, as well as for the cleaner environment, shopping and consumption of such foods and products is becoming increasingly widespread. Although the price remains one of the decisive factors of buying decisions, green consumers place ecological aspects of products in the first place and are ready to pay a higher price for all their positive qualities. In addition, the increased willingness to pay more for organic food is also affected by environmental concern and vegetarianism. In this diploma, we have defined willingness to pay more and analyzed the relationship with both factors in a research study with 213 respondents. We have found out that the bigger the environmental concern is, the greater is the willingness to pay more for organic food. We have also found out, that vegetarianism positively influences the individual’s willingness to pay more for organic food. ekološko pridelana hrana pripravljenost plačati več okoljska zaskrbljenost vegetarijanstvo. organic food willingness to pay more environmental concern vegetarianism. true false false Slovenski jezik Angleški jezik Diplomsko delo/naloga 2019-06-29 07:45:48 2019-06-29 07:45:51 2022-08-20 03:46:02 0000-00-00 00:00:00 2019 0 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 1970-01-01 107377 36296029 1830.pdf 1830.pdf 1 0BC1778B6B657020F6BFAF7A1ADBB64A 8b374cc60b70b606e8b8c25488891b70ce85bd907a8ee37ea84fc27d64c9af6d a1424c10-a1b6-11eb-a523-00155dcfd717 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=119321 Fakulteta za družbene vede 0 0 0