20.500.12556/RUL-103947 Oglaševanje in evangelizacija magistrsko delo Advertisement and evangelisation Oglaševanje je proces, katerega namen je informirati ljudi o določenih produktih ali storitvah in jih končno prepričati, da omenjene produkte ali storitve tudi uporabljajo. Namen evangelizacije pa je ljudi približati Kristusu, da bi ti živeli po njegovem nauku in se zveličali. Oba procesa imata torej podoben cilj: ljudi pritegniti za nekaj. Kljub številnim razlikam med oglaševanjem in evangelizacijo imata omenjena procesa skupni temelj, ki omogoča, da se drug od drugega učita. Cerkev lahko pri evangelizaciji uporablja številne elemente sodobnega oglaševanja, da tako poveča učinkovitost svojega delovanja. Ob tem pa mora paziti, da svojo vero ne zreducira na stopnjo produkta in da sama ne deluje kot storitvena agencija na trgu religij. Advertising is a process that aims to inform people about specific products or services and finally convince them into purchase of these products or services. The purpose of evangelization is on the other hand to bring people closer to Christ so that they may live according to his doctrine and be saved. Both processes therefore have a similar objective: to attract people into something. Despite the many differences between advertising and evangelization, these processes have a common foundation that allows them to learn from each other. In the evangelization, the Church can use many elements of modern advertising in order to increase the effectiveness of its operation. At the same time, it must be careful not to reduce her faith to the level of the product and not to act as a service agency on the religious market. oglaševanje evangelizacija oznanjevanje etika trg religij. advertising evangelization annunciation ethics religious market. true false false [M. Zupančič] Slovenski jezik Angleški jezik Magistrsko delo/naloga 2018-09-29 07:35:02 2018-09-29 07:35:04 2022-08-17 03:42:21 0000-00-00 00:00:00 2018 0 Ljubljana 0 VIII, 109 str. 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 27-475:659.187(043.2) 21592 7972954 339.pdf 339.pdf 1 842736B48E3989424F3E158D8686FC57 9212674a115b90db74aa575687cb381a9aac2b21906d8d2cb9bf284f51ba16e7 f1b5f124-a1b5-11eb-a523-00155dcfd717 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=114455 Teološka fakulteta 0 0 0