20.500.12556/RUL-103148 Vzpon političnega marketinga v volilnih kampanjah The rise of political marketing in election campaigns V diplomski nalogi sem raziskoval vzpon političnega marketinga v volilnih kampanjah. Tematiko sem analiziral s študijo primerov, pri čemer sem se na začetku osredotočil na (predstavniško) demokracijo kot temelj za celotni demokratični sistem, kot ga poznamo danes, in volitve kot osrednjo institucijo predstavniške demokracije. Največ pozornosti sem usmeril v preučevanje političnega marketinga in amerikanizacije volitev, ki se danes vse močneje pojavljata pri volilnih kampanjah. In this thesis, I have researched the rise of political marketing in election campaigns. The analysis has been based on study cases. At the beginning I have focused mainly on representative democracy, as it is the foundation of democracy as a system which we know today, and furthermore on elections as the main institution of representative democracy. I have payed most attention to studying political marketing and americanisation of elections, which are both increasingly more present in today’s election campaigns. politični marketing demokracija amerikanizacija volilna kampanja. political marketing democracy americanisation election campaign. true false false Slovenski jezik Angleški jezik Diplomsko delo/naloga 2018-09-14 07:47:14 2018-09-14 07:47:14 2022-08-16 03:40:16 0000-00-00 00:00:00 2018 0 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 1970-01-01 99027 35934301 790.pdf 790.pdf 1 EAA2B966CA9B3F2688EBA943BD227A5B 4c91ae2ceb3eac7f223ca340ac00baf301c2ec41ed6f8b8ef68456c725d24691 b974f28d-a1b5-11eb-a523-00155dcfd717 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=113539 Fakulteta za družbene vede 0 0 0