20.500.12556/RUL-102928 Psihoanaliza: odnosi z javnostjo in nezavedno Psychoanalysis: Public Relations and Subconscious Freud deskripciji množic daje etiološko vsebino. Njegov nečak, Edward Bernays, živeč v ZDA, psihoanalitično vednost uporabi za vzpostavitev odnosov z javnostjo, ki nosijo učinek družbene vezi v moderni demokratični družbi. S cerkvenim razdorom v 16. stoletju se družba vedno bolj oddaljuje od Boga ter v tem novem umevanju sveta, Boga, sebstva in biti vedno bolj ustvarja presežne vrednosti. Ob tem človek postaja vedno bolj oddaljen od svoje biti (sam sebi nesmiseln). Moderna zahodna družba temelji na ustvarjanju presežka materialnih vrednosti in manka duševnega smisla, ki ga posameznik išče v svetu materialnih dobrin. Govorica je ena izmed družbenih vezi, ki predvsem skozi medije in odnose z javnostjo ohranja obstoj nevidne umetne množice. Proces odnosov z javnostjo uspe množične individuume, pripadnike demokratične kapitalistično-potrošniške zahodne družbe držati v globokem spancu s tem, ko posameznikom jemlje prostor politične emancipacije na način, da ga prestavlja v polje potrošništva. Freud determinates the causes to existing description of the mass psychology. His nephew, Edward Bernays from USA, uses psychoanalytical knowledge to establish the mechanism and later profession of public relations, which carry the effect of social connection between people. With the religion schism the society becomes more and more distant from God. In this new comprehension of God, self-being and essence of being, the society is making more and more surplus value. The human being is becoming more distant from his own self-being (absurd to himself). The modern west society is based on making a surplus of material value and lack of mental and spiritual sense that a person is looking for in a world of material goods. Language is one of the factors of social connection, which specially through the media and public relations preserves the existence of invisible artificial mass. The process of public relations helps to keep the masses, members of democratic capitalistic-consuming west society in a deep sleep with transferring the place of political emancipation to the field of consumption. psihologija množic narcisistična družba porabništvo odnosi z javnostjo propaganda mass psychology narcissistic society consumption public relations propaganda true true false Slovenski jezik Angleški jezik Diplomsko delo/naloga 2018-09-12 07:46:18 2018-09-12 07:46:20 2022-11-04 10:15:58 0000-00-00 00:00:00 2018 0 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 98803 35809373 464.pdf 464.pdf 1 44DDFBAFA7B25E082049E319F65955C4 beeee7d2d5c4e2741ea0703438a253f07694847a9c831c86fdaa9c997b95efce a981c266-a1b5-11eb-a523-00155dcfd717 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=113302 Fakulteta za družbene vede 0 0 0