20.500.12556/RUL-101227 Sponzorska pogodba in osebnostne pravice športnikov Sponsorship agreement and personality rights of athletes Sponzorska pogodba igra zelo pomembno vlogo v svetu profesionalnega športa. Podjetja izkoriščajo slavo in ugled športnikov v svojo prednost, ko elemente športnikove osebnosti uporabijo kot sredstvo za večanje prepoznavnosti svoje znamke. S športnikovim dovoljenjem jih podjetja uporabljajo v oglasih, uporabijo njihovo ime na produktih in znamkah svojega podjetja. Stranki opredelita podrobnosti tega dogovora v sponzorski pogodbi. Sponzorska pogodba je zelo specifična pogodba, ki še ni pravno definirana. Sponzor (podjetje) se v njej športniku zaveže nuditi finančno podporo, z namenom ustvariti pozitivno povezavo med njihovo znamko ali produktom in športnikom. Športnik pa se na drugi strani zaveže promovirati to povezavo v javnosti. Športnik se lahko pojavlja tudi kot ambasador znamke specifičnega podjetja, prek dogovora o endorsementu. Športniki so kot vplivne osebnosti pogosto podvrženi kršitvam njihovih osebnostnih pravic. Te so lahko povzročene s strani medijev, samega sponzorja ali drugih oseb. Kršitve se lahko odrazijo v obliki nematerialne ali materialne škode, za katero osebi pripada pravična kompenzacija. Sponsorship agreement plays a very important role in the world of professional sports. Companies are using fame and reputation of the athletes to their advantage, when they use elements of their personality as a mean of increasing the recognition of their brand. With the athletes permission, the company uses them in commercials, they use their name on their companies products and brands. The parties define the details of their arrangement in a sponsorship agreement. Sponsorship agreement is a very specific contract, that has yet to be legally defined. Sponsor (the company) agrees to financially support the athlete, with the purpose of creating positive connection between his brand or a product, and the athlete. The athlete on the other hand, agrees to promote this connection in public. Athlete can also be used as an ambassador of the brand of a specific company, which can be done through endorsement deal. Athletes as influential persons are often subjected to violations of their personality rights. These can be caused by the media, sponsor itself or by others. Violations can result in the form of immaterial or material damage, for which the person is awarded fair compensation. Osebnostne pravice kršitve osebnostnih pravic komercialno izkoriščanje osebnosti prenosljivost osebnostnih pravic sponzorska pogodba ekskluzivnost endorsement Personality rights personality rights violations commercial appropriation of personality transferability of personality rights sponsorship agreement exclusivity endorsement true false false Slovenski jezik Angleški jezik Magistrsko delo/naloga 2018-05-16 07:15:03 2018-05-16 07:15:08 2022-08-14 03:43:40 0000-00-00 00:00:00 2018 0 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 1970-01-01 81110 16150609 3150.pdf 3150.pdf 1 628A57CD9BBFD50E39A0A84C713FDB61 e6f91e53c5258149907335a112e4112bc2f38b0b0ad21615fc2355bce9ae4a07 344d63ca-a1b5-11eb-a523-00155dcfd717 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=111167 Pravna fakulteta 0 0 0