Impact of new marketing communication tools on brand equityPetek, Nuša (Avtor) Konečnik Ruzzier, Maja (Mentor) Vida, Irena (Komentor) Christodoulides, George (Komentor) [N. Petek]20152016-02-23 05:19:28Doktorska disertacija80446UDK: 339.138(043.3)COBISS_ID: 22741734sl