Merjenje spletnega oglaševanja in aktivnosti uporabnikov InternetaKogovšek, Luka (Avtor) The paper deals with the most frequently used methods for measuring Web users'activities, with a special focus on Internet advertising related topics.Further, three methods for measuring Web site visits and counting number of interactions with advertising items (web-server centric, ad-server centric, user centric method), commonly used to provide information, are discussed and compared.20002014-07-11 12:48:12Delo ni kategorizirano5524UDK: 303ISSN pri članku: 0040-3598COBISS_ID: 20195165sl