The impact of branding and brand related marketing activities on a company's performanceDimitrova, Dafne (Avtor) Dimitrieska, Aleksandra (Avtor) Ivanovska, Marija (Avtor) Žabkar, Vesna (Mentor) Valentinčič, Aljoša (Komentor) Slovenijaindustrijsko podjetjepodjetjeblagovne znamketrženjemeritvepodatkianalizaSloveniaindustrial enterprisesenterprisestrademarksmarketingmeasurementsdataanalysis[D. Dimitrova20112015-07-10 13:44:08Magistrsko delo/naloga41137UDK: 339.138COBISS_ID: 20715238sl