The magic of politenessSolomkina, Natalia (Avtor) cross-cultural pragmaticspoliteness theoryJapanese politenessparallel textscorpus studyThis research in cross-cultural pragmatics investigates politeness towards the second person in Japanese and several European languages with the Tu/Vos (T/V) distinction. The study draws parallels between Japanese politeness strategies and the power-solidarity model and compares the usage of polite forms (mainly desu/-masu) based on multilingual texts in Japanese and European languages with T/V distinctions. A comparison is also drawn between the use of polite forms in the original Japanese text and in a text translated into Japanese, focusing on differences associated with speakers’ gender. Particular attention was given to the use of hortative and presumptive forms, which, as noted by some scholars, tend to be realized in addressee politeness even without evident rank or distance prerequisites.20262026-10-29 13:13:09Članek v reviji190480ISSN pri članku: 2232-3317DOI: 10.4312/ala.16.1.41-68sl