Consumers’ perceived authenticity and trust in AI-generated marketing messagesDimnik, Georgina (Avtor) Pavasović Trošt, Tamara (Mentor) Zalaznik, Maja (Član komisije za zagovor) Kolbl, Živa (Član komisije za zagovor) marketingbusiness communicationconsumer behaviourartificial intelligencetrustresearchanalysisG. Dimnik20262026-10-02 13:11:44Magistrsko delo/naloga189212UDK: 004.8COBISS_ID: 282431235sl