The digital sublime and the hidden abodeSlaček Brlek, Aleksander Sašo (Avtor) Vincent Moscolabour process theorypolitical economy of communicationspatialisationdigital sublimecloud computingalgorithmic managementconsentdigital labourgenderThis focused reflection responds to calls to renew Vincent Mosco’s political economy by extending his insights through the broader Labour Process Theory (LPT) tradition. While LPT in communication studies is often reduced to Braverman’s deskilling thesis, this essay argues that Friedman, Edwards, Burawoy and Davies provide additional essential concepts for analysing digital labour in the era of the cloud and generative AI. Read through Mosco’s concepts of spatialisation and the digital sublime, these contributions clarify how algorithmic workplaces and platform labour are organised through segmented regimes of control, the institutional production (and breakdown) of consent and gendered and racialised hierarchies that render key forms of maintenance and data work invisible. This article therefore offers an integrated lens for understanding how contemporary infrastructures reconfigure the boundaries of the ‘factory’ at planetary scale.20262026-07-22 14:21:49Članek v reviji185096UDK: 316.77ISSN pri članku: 1745-6428DOI: 10.13169/workorgalaboglob.20.2.0022COBISS_ID: 285730051OceCobissID: 285710339sl