Integration of generative AI into higher education ecosystemsTomat, Luka (Avtor) business schoolsteachingartificial intelligenceknowledge transfertechnology adoptiongenerative AIhigher educationintegration of generative AI into higher educationuniversity educationIn recent years, the integration of GenAI into higher education has rapidly transformed higher education systems from different perspectives. It impacts teaching, learning, assessment, daily business operations, and institutional management. To this matter, this paper explores the integration of Gen AI within higher education, substantiated by the case of selected Slovenian business school. The study addresses how AI should be incorporated into higher education and presents a use case that can help other universities to integrate GenAI tools into their modus operandi in an effective and ethical manner.20262026-07-21 16:21:14Članek v reviji185048UDK: 37.091.3ISSN pri članku: 1855-6175DOI: 10.32015/JIBM.2026.18.1.9COBISS_ID: 282877699sl