Market and user research in an early-stage company following lean principleKralj, Martin (Avtor) Svetina Nabergoj, Anja (Mentor) Lindič, Jaka (Član komisije za zagovor) Slavec Gomezel, Alenka (Član komisije za zagovor) start-upconsumer behaviourmarket researchrisk managementvaluesresearchcaseselectric vehiclesM. Kralj20252026-04-10 11:53:11Magistrsko delo/naloga181566UDK: 339.13COBISS_ID: 270209795sl