The use of gamification in social marketingPlaninšek, Nina (Avtor) Kos Koklič, Mateja (Mentor) Vida, Irena (Član komisije za zagovor) Kolar, Tomaž (Član komisije za zagovor) marketingelectronic marketingsocial networksyouthvolunteerismgamificationresearchanalysisN. Planinšek20252026-03-04 15:32:40Magistrsko delo/naloga180230UDK: 339.138COBISS_ID: 266863363sl