The YouTubable climbBajič, Blaž (Avtor) kulturna antropologijadigitalni medijidružbena omrežjaYoutubedigitalna estetizacijanaravaadrenalinski športiplezanjecultural anthropologydigital mediasocial mediaYouTubedigital aestheticizationnatureoutdoor adventure sportsclimbingThe article examines how social media, particularly YouTube, frame the representation of identity, place, and performance. Social media, with their reliance on algorithmic infrastructures, transform these representations into (hy-per)versions of the self, non-places, and performances of performances. The very fact of being produced, circulated and consumed via social media places them in the broader context of late capitalism.20252026-02-12 15:19:29Neznano179401UDK: 316.774:796.526ISSN pri članku: 2820-6088DOI: 10.4312/svetovi.3.1.37-56COBISS_ID: 228843779sl