The role of AI-powered personalization in shaping Generation Z consumer decision journey in online retailŽlajpah, Hanna (Avtor) Kos Koklič, Mateja (Mentor) Zalaznik, Maja (Član komisije za zagovor) Kolar, Tomaž (Član komisije za zagovor) tradeonline shoppingartificial intelligencepersonalizationalgorithmstrustsafetygeneration gapH. Žlajpah20252025-12-23 13:40:08Magistrsko delo/naloga177527UDK: 366COBISS_ID: 260859395sl