Evoking a sense of belonging through experiential marketingKopušar, Manja (Avtor) Kolar, Tomaž (Mentor) Pavasović Trošt, Tamara (Komentor) Vida, Irena (Član komisije za zagovor) marketingbrandsconsumer behaviouruser experiencecasesresearchdataanalysisM. Kopušar20252025-12-23 13:38:49Magistrsko delo/naloga177486UDK: 339.138COBISS_ID: 258827779sl