The role of digital marketing communications in building brand equityPavčič, Domen (Avtor) Kos Koklič, Mateja (Mentor) Berk, Aleš (Član komisije za zagovor) Čater, Barbara (Član komisije za zagovor) marketingelectronic marketingbrandsvaluesocial networksinfluencersartificial intelligencepersonalizationD. Pavčič20252025-12-23 13:38:04Magistrsko delo/naloga177464UDK: 339.138COBISS_ID: 257186051sl