The dark side of the influencer marketing and its impact on the brandPetkovska, Ivana (Avtor) Kos Koklič, Mateja (Mentor) Jaklič, Jurij (Član komisije za zagovor) Čater, Barbara (Član komisije za zagovor) marketingsocial networksinfluencersbrandsconsumer behaviouranalysisI. Petkovska20252025-11-06 16:44:42Magistrsko delo/naloga175765UDK: 339.138COBISS_ID: 255826947sl