The role of perceived influencer attributes in the relationship between followers' moral judgments and endorsed brand choiceGrgurić Čop, Nina (Avtor) Culiberg, Barbara (Mentor) Vida, Irena (Član komisije za zagovor) Žabkar, Vesna (Član komisije za zagovor) marketinginfluencersconsumer behaviourN. Grgurić Čop20252025-04-18 14:21:39Doktorsko delo/naloga168685UDK: 339.138COBISS_ID: 230177027sl