The association between perceived greenwashing and the validity of green marketing in the eyes of the customers considering green purchasing intentionKitak, Jožica (Avtor) Božič, Katerina (Mentor) marketinggreen marketingenvironmental protectionconsumer behaviourdecision makingchoicetrustanalysisJ. Kitak20242024-12-06 13:20:54Magistrsko delo/naloga165550UDK: 339.138COBISS_ID: 213896707sl