An analysis of Generation Z attitude towards loyalty programs of high-fashion retailersŠušulić, Lori (Avtor) Kolbl, Živa (Mentor) marketingbrandsluxuryconsumer behaviourcustomer relationshiployaltyyouthgeneration gapL. Šušulić20242024-12-06 13:20:52Magistrsko delo/naloga165549UDK: 339.138COBISS_ID: 213795075sl