Heatmaps: a tool for studying book selection preferences on discovery platformsMerčun, Tanja (Avtor) Kuhar, Maja (Avtor) Jug, Tjaša (Avtor) heatmapsmetadatabook selectiondiscovery platformseye-trackingmouse clicksThis study evaluates the usefulness of heatmaps in understanding user preferences during book selection in online discovery platforms. It compares two heatmaps generated from user clicks and eye-tracking data to identify key metadata influencing readers’ choices. Initial results indicate that click heatmaps can be a useful tool for this type of investigation, especially considering the cost of eye-tracking, which is typically used to generate attention heatmaps.20242024-11-19 15:09:09Neznano164983sl