The role of a brand name in technology sector for consumer behaviour of millennialsPlaznik, Anja (Avtor) Kos Koklič, Mateja (Mentor) marketingbrandsconsumer behaviouryouthtechnologyresearchanalysisA. Plaznik20242024-10-04 13:26:27Magistrsko delo/naloga163351UDK: 339.138COBISS_ID: 205967619sl