Benefits and challenges of marketing automation supporting online salesBizjak, Anja (Avtor) Vida, Irena (Mentor) marketingautomationoptimizstionefficiencypersonalizationresearchanalysiscasesinsuranceA. Bizjak20242024-06-06 14:22:17Magistrsko delo/naloga158381UDK: 339.138COBISS_ID: 194645251sl