Consumer-brand relationship in direct-to-consumer business modelOplotnik, Petja (Avtor) Žabkar, Vesna (Mentor) marketingdirect marketingbrandsconsumerbusiness modelbusiness communicationresearchanalysisP. Oplotnik20232024-03-21 12:20:16Magistrsko delo/naloga155164UDK: 339.138COBISS_ID: 183607043sl