The development of 360-degree digital marketing strategy and its key touchpointsZver Siječić, Tjaša (Avtor) Pfajfar, Gregor (Mentor) marketingmarketing strategyelectronic marketingadvertisingconsumer behaviourbrandssocial networkscase studyT. Zver Siječić20232024-02-23 08:47:41Magistrsko delo/naloga154666UDK: 339.138COBISS_ID: 181788163sl