The influence of active brand hate on the desire for revengeMeža, Tina (Avtor) Kolbl, Živa (Mentor) marketingbrandsconsumer behaviourconsumer psychologypsychologyethicsresearchanalysis[T. Meža]20232024-01-16 21:14:00Magistrsko delo/naloga153757UDK: 339.138COBISS_ID: 163845891sl