Marketing assets' development and their management during a brand crisisGidaković, Petar (Avtor) Žabkar, Vesna (Mentor) marketingbusiness communicationbrandscrisesproblem solvingstrategymanagementbusiness efficiency[P. Gidaković]20222023-04-21 05:43:16Doktorsko delo/naloga145407UDK: 339.138(043.3)COBISS_ID: 129495043sl