The process of rebranding as a tool for altering consumer’s brand perceptionKern Pirnat, Katarina (Avtor) Žabkar, Vesna (Mentor) marketingbusiness communicationbrandsCocktachangesimageconsumer behaviourresearchanalysis[K. Kern Pirnat]20212022-01-19 04:48:55Magistrsko delo/naloga134576UDK: 339.138COBISS_ID: 92753923sl